Horse farms
Boarding invoices, vet and farrier scheduling, lesson bookings, feed orders.
Process help for small businesses · Louisville · Lexington · Frankfort
Automate the busywork. Keep the parts you like.
We map how your office actually works, then fix what's slowing it down.
Front desk: task map
Example- Retyping intake forms into the client fileAutomate
- Appointment reminder callsAutomate
- Welcoming new clients by phoneKeep manual
- Chasing missing documentsAutomate
- Year-end check-in with long-time clientsKeep manual
You decide what stays manual. Your map comes from a walkthrough of your own office.
Who it's for
Small businesses
From horse farms to the bakery down the street: the admin work that grows quietly until someone spends their evenings on it.
Insurance agencies
Renewal reminders, certificate requests, quote follow-ups.
Real estate
Showing schedules, transaction checklists, lead follow-up.
Bakeries and local shops
Custom orders, staff schedules, inventory counts, supplier reorders.
How it works
Process first. Tools second.
We look at how work actually moves through your office before suggesting anything to buy.
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See
Watch one real cycle before changing anything.
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Refine
Cut, combine, reorder, and simplify by hand.
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Keep
You mark what stays yours.
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Tune
The lightest tool that does the job, then we look again.
Keep the parts you like
Not everything should be automated.
For every task, we ask one more question: do you want to keep doing this? If you enjoy it, or it's how clients know you, it goes on the keep-manual list and we leave it alone.
The goal is your hours back, not a different business.
The order we try fixes in
- 1Change or remove the step. The cheapest fix is a step nobody needs.
- 2Use what you already pay for. Most offices own features they've never switched on.
- 3Standard automation. Online forms, scheduling, and simple connections between your tools.
- 4AI, only where it earns its place. When the simpler options can't do the job.
Pricing
Priced by the hours you get back.
We measure how long a task takes today. Your price is the time the fix saves over three months, at what that time already costs you. After that, the savings are yours.
Hours savedper week
Your costper hour
Three months13 weeks
Your pricepaid once, or over 3 months
Example
Appointment reminder calls
Someone at the front desk spends about 2 hours a week calling to confirm appointments. Their time costs the business $20 an hour.
- 2 hrs × $20 × 13 weeks$520
- Or 3 monthly paymentsabout $173
- Saved in year 1 alone$1,560
- Saved every year after$2,080
The 3 payments cost about what you'd pay someone to keep making those calls. Then the calls stop costing anything.
Intake
Free
A conversation about where your time goes. No obligation.
Process Review
$499
We measure each task and estimate the hours each fix saves. Credited toward your fix if you go ahead.
The fix
By hours saved
Price agreed before we start. Pay once, or in 3 monthly payments.
Health check
$50/mo per process
Optional. We check each fix still runs and adjust it as your business changes.
Your office, your data
Built carefully, for offices that handle sensitive work.
Accounts you own
Everything is built in your accounts, so it keeps working if we part ways.
Only the access we need
Access is limited to the job and removed when it's done. Confidential client records are flagged before we start.
A person signs off
Anything that moves money or contacts a client waits for someone on your team to approve it.
About
Hi, I'm Colin.
I work with offices in Louisville, Lexington, and Frankfort, and I come to you for the walkthrough.
Why Serket? In Egyptian myth, Serket was the scorpion goddess who protected people from stings. We take the stings out of your daily process.
Take the sting out of busywork.
The sting is the repeat work: retyping, reminders, chasing paperwork. We fix that and leave the rest alone.